Celebrating Christmas with Advent of Change

We are delighted to have joined Advent of Change for a second-year running, as part of a unique charity advent calendar for Christmas 2019.

Last year the social enterprise Advent of Change launched the first-of-its-kind charity advent calendar, which supported 24 charities, including Willow. By the end of 2018, the movement had raised £100,000 for the charities, and even received an award from the Prime Minister in recognition of outstanding contribution to charitable causes.

This year, the calendar is returning, alongside four brand new products. We are proud to be a part of the Advent of Change movement again for 2019, featuring in their Premium Advent Calendar.

Each day of this alternative advent calendar represents a £1 donation and describes how that gift could be used, giving the recipient a ‘feel-good feeling’ when seeing exactly how they’ve helped.

Bob Wilson, Willow Life President said, “Bringing charitable giving to advent calendars is the perfect way for people to donate to worthy causes during the festive season. We are very grateful to be included once again and thank everyone for supporting and buying the calendar.”

This year, the Founder, Kristina Salceanu, hopes to more than double the amount raised last year, and help a total of 72 charities. She said: “Advent of Change began with one simple idea: to give the gift of giving at Christmas. And that small idea has captured the imagination of so many people already, and we really do believe that this simple concept has the power to change the world.

“We’re a non-profit with a mission: to help make the world a more fair, equal and sustainable place. We aim to create the world’s kindest products, and we are extremely proud to be representing Willow again in 2019!”

The Premium Advert Calendar is available to buy online via the Advent of Change website and John Lewis & Partners, plus John Lewis and Waitrose stores across the country.