Our impact
Willow provides uplifting, unforgettable and unique experiences for young adults aged 16 to 40 across the UK who are living with a life-threatening or life-limiting illness.
Every year we aim to support more than 1,200 people, helping them share magical moments with their loved ones and create more precious memories.
Now in our 25th year, Willow has helped more than 22,000 seriously ill young adults to make magical memories with their families.
In 2023, Willow created…
Download our latest impact report
Precious memories
The memories of a Special Day or Special Treat can last a lifetime. 92% came away with memories that will last forever.
Something to look forward to
95% of beneficiaries said that their Special Day gave them something to look forward to.
Removing hurdles
79% could not have afforded the experience otherwise.
Connecting with loved ones
91% felt they were given the opportunity to spend quality time with loved ones.
99% recommended!
All respondents to date have given Willow a 99% Net Promoter Score. This asks ‘How likely are you to recommend Willow to a friend or colleague?’.
