Our impact

Willow is the only national charity that provides uplifting, unforgettable and unique Special Day experiences for young adults aged 16 to 40 who are living with a life-threatening or life-limiting illness.

Every year we aim to support more than 1,000 young adults with life-threatening illnesses, helping them share magic moments with their loved ones and create more precious memories. In total Willow has provided more than 20,500 beneficiaries with some amazing experiences.

In 2023, Willow created…

Download our latest impact report

Precious memories

The memories of a Special Day or Special Treat can last a lifetime. 92% came away with memories that will last forever.

Something to look forward to

95% of beneficiaries said that their Special Day gave them something to look forward to.

Removing hurdles

79% could not have afforded the experience otherwise.

Connecting with loved ones

91% felt they were given the opportunity to spend quality time with loved ones.

99% recommended!

All respondents to date have given Willow a 99% Net Promoter Score. This asks ‘How likely are you to recommend Willow to a friend or colleague?’.