Check out Chris’s superb visual merchandising at our Biggleswade shop

Christopher Hooper is the Shop Manager at our charity shop in Biggleswade. Drawing from his background in fashion design, Christopher finds inspiration in crafting fun and distinctive window displays. He handcrafts embroidery designs to place around the shop using machine stitching techniques to bring his creative vision to life.

“I have been working for Willow since January 2023, and the Biggleswade shop opened 4 March 2023.

“For years I worked in fashion design and I feel I have brought some of my design skills to the shop. I try to go for a vintage boutique approach for the Biggleswade shop. It is a work in progress, but we are getting there.

“The window of any shop is what showcases and attracts the attention of the public, so it’s important to create a window to draw people into the shop. We start with a theme and colour – at present it’s Mother’s Day where soft tones of purple, grey, and pink are the colours used. 

“A charity shop is sometimes a challenge as you can only work with the donations given by the public. 

“It can be fun creating the window displays, but the preparation can be time consuming. I love Denim and I recycle donated damaged jeans into embroidered signs throughout the shop. I’ve even made Denim jeans legs into giant carrots.”