Giving in memory

Donating in memory of a loved one is an extremely thoughtful way to remember them, help to continue their story, celebrate their life and help more young adults with life threatening illnesses have the opportunity to spend some quality time with family and friends.

There are a number of ways friends and family choose to make in memory donations. Below is some information on the different options, and if you’d prefer to talk to someone first, you can always email our friendly team on or call on 01707 259777 pressing option 2.

Online tribute pages

Image shows the Much Loved logo which is the words much loved with a purple ribbon in the middle.

Much Loved is a trusted website used by many charities and supporters to create tribute pages to loved ones.

You can set it up and administer it yourself and it has many options for adding photos, videos, taking donations and allowing people to leave thoughts and memories. You can also add key events such as the funeral or dates to remember such as birthdays.

You will get a unique link that you can share with friends and family for them to view and contribute to the page. An example can be found here.

Much Loved send the donations directly to us, so there’s nothing further for you to do. And if you have some people who would prefer to send a cheque directly to us, we can add this to the Much Loved donations and keep you updated on the total raised.

We can also support you with setting up the Much Loved page if you require this. Just email or phone 01707 259 777.

Funeral collections

Many funeral directors are able to collect donations on your behalf and send the money directly to us. Or, if you’d prefer to manage it yourself, or your funeral director does not offer this service, we have both donations boxes and envelopes that can be sent to you, or you can collect cheques.

You can send the money as it is, or collect it all together and make one payment. Please always include “Funeral collection in memory of…” and the name of the deceased.

You can send it by cheque made payable to “Willow” or using our online donation service, where there is also a place to write the reference. Please email or call 01707 259 777 pressing option 2 to request envelopes or boxes.

The Hope and Memories Willow Tree

Another way of remember a loved one is by dedicating a leaf on the Hope and Memories Willow Tree. Purple, Bronze, Silver and Gold leaves can be ordered by donating annually or on a rolling monthly basis and are also offered to tribute fund holders. For more details see the Hope and Memories Willow Tree page.


Cheques should be made payable to “Willow” and sent to:

Willow, Gate House, Fretherne Road. Welwyn Garden City, AL8 6NS

Please ask everyone to write “In memory of…” and the name of the deceased on the back of the cheque or corresponding letter. This is so we can keep you updated on how much has been raised. If the donor would also like to be sent a thank you, please ask them to send their contact details with the cheque.

Online donations

Donations can be made online here. As with cheques, as long as the reference “In memory of…” and the name of the deceased is given when making the online donation, we’ll be able to thank the donor and keep you informed of hte total amount raised.

Additional Support

We know arranging a funeral can be an overwhelming time, so please don’t hesitate to give us a call if we can support you with any of the above. We are always here to help. Alternatively, there are some wonderful charities who can provide emotional support.

Cruse Bereavement Care (Covers England, Wales and Northern Ireland) and Cruse Scotland or
Staffed by trained bereavement volunteers, who offer emotional support to anyone affected by bereavement.

Winston’s Wish
Practical and emotional support and guidance to bereaved children, their families and professionals.

Child Bereavement UK
Supports families and professionals when a baby or child of any age dies or is dying.

Grief Encounter
Support for bereaved children and their families throughout the UK.

The Compassionate Friends
TCF offers all kinds of support for bereaved families.