Willow blog

Celebrating Christmas with Advent of Change

October 4, 2019

Willow is delighted to join award-winning social enterprise, Advent of Change, in its festive charity range for 2022 – including its best-selling charity advent calendar, which replaces chocolate or plastic-filled advent calendars with a daily donation to 24 incredible causes.

The pioneering concept has captured the hearts of many across the UK, and has raised over £700,000 for 100 different charities since 2018, aiding a variety causes from protecting our oceans, to providing medicines and support to those in need. Willow has been one of the chosen charities partnered with Advent of Change since its inception four years ago. Over that time, £16,000 has been raised to help provide Special Days and Treats to seriously ill young adults across the UK.

The inspiring charity-focused collection has now expanded to include an innovative range of products with unique ways to donate, from festive scented candles to Christmas crackers filled with celebrity jokes.

Committed to changing lives, Advent of Change founder, Kristina Salceanu, hopes to raise over £100,000 in 2022. Kristina said: “We’re thrilled to be bringing back our classic advent calendars, and our charity family of products for 2022.

The Premium Advert Calendar is available to buy online via the Advent of Change website at http://www.adventofchange.com