Corporate Partnerships with Willow
By creating corporate charity partnerships with Willow, your company can give seriously ill young adults the chance to create precious memories with their loved ones.

Partner with Willow
By working with Willow, your company can give seriously ill young adults the chance to create precious memories with their loved ones.
Why partner with Willow?
It’s a great time to align your business and values with Willow. By choosing to work with us you’ll be supporting seriously ill young adults and their families at a time when their lives have been turned upside down. Through your support we can offer hope and create lifelong memories, whilst fulfilling your ESG objectives and deliver an uplifting and positive experience for your staff and networks.
The power of partnership
We LOVE collaborating with companies. Willow has experience of collaborating with a range of both local and national companies. We have dedicated resource to work with and support you, we boast an exciting programme of star-studded events and challenges. This, in addition to your own fundraising activities will ensure we benefit from a successful, engaging and fun partnership.
Join the Willow team!
We’d love to to talk to you about your place of work. If you are open to a conversation we’d appreciate learning about the company you work for and indeed any companies that you would be willing to introduce us to, so that we can share Willow with them.
For an informal chat, to discuss partnership opportunities or for further information on the ways you can support Willow, please email us or call 01707 259 777.
Benefits of becoming a Willow Charity Partner
- Bring your staff together – An opportunity to partner with us as your charity of the year and bring together your staff and activities in one common goal.
- Help make Special Days happen – Can you help deliver the many, varied requests from beneficiaries that come our way? We are looking for gift in kind support from sectors from the world of travel, hospitality, restaurants, theatre, luxury goods and leisure.
- Cause Related Marketing – CRM activity will align your company with our charitable work by making a donation from selling a product or service. It could be the distinctive factor that will set you apart from competitors.
- Sponsorship of high-profile events – Build brand awareness via sponsorship of our events, campaigns or collateral. Willow hosts a number of high-profile events that attract local and national audiences. We can offer bespoke packages to fulfil corporate objectives.
- Priority access to events – Be the first to know about our exciting events. Whether you want to train as a team and enter a challenge event, or organise your own event – we’ll be on hand to support, every step of the way.
- Gifts in kind – Support our work by donating goods or services to help to deliver Special Days, or help our fundraising efforts by offering an auction or raffle prize
- Networks – Introduce Willow to your business network who may wish to also support us. Spread the word about our services so that more seriously ill young adults will benefit from our work.
- Volunteering – Corporate partners have the opportunity for staff to volunteer at our incredible and exciting events or to offer knowledge and expertise to our teams.
- Payroll giving – Does your company offer this option? We would love you to choose Willow!
Here’s what some of our amazing partners say
“At PayPal Giving Fund, we aim to make giving a part of everyday life. We are proud that, through programmes such as Give at Checkout, we are able to support Willow and their amazing work. We would like to thank everyone at Willow for all that you have done in partnering us in this impactful collaboration.” Frank Barreca, Operations Lead.


“We are very proud of our long-standing partnership with Willow, an incredible charity which we’re delighted to work alongside in a number of ways. As well as raising funds and regularly donating hotel stays to help seriously ill young adults make precious memories, staff give time as part of our annual Charity Day. Our partnership is very close to my heart and I’m looking forward to seeing it continue to flourish .” Laurie Nicol, Co-Chief Executive Officer at De Vere
“We’re proud to have been working with the Willow Foundation since 2010, supporting its ambition to help seriously ill young adults create precious memories with their loved ones and provide respite from the day-to-day challenges that illness brings. As a leading gift experience company Red Letter Days helps customers create memories every day making this the perfect partnership” Catherine Ainsworth Trading Director, Red Letter Days.


“For the last 25 years my association with Willow has meant more to me year by year than I can express. Willow is very special. From its beginning through Bob and Megs’ daughter Anna, right up to the current day, the whole concept of Special Days for seriously ill 16-40 year olds has hit the target for so many people. 22,000+ days and on each occasion every one of those has had an impact on the beneficiary and their loved ones. I feel proud every day about my association with Willow”. Paul White MBE.
Want to hear the latest about Willow’s partnership activities?
Stay up to date with inspiring stories, upcoming events and ways your business can make a difference. Sign up to our LinkedIn Newsletter and be part of our growing community of supporters.
To learn more, please email c[email protected] or telephone 01707 259 777.
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