A young family - mum, dad and two small children, smiling at the camrea enjoying a Willow Special Day

The positive impact of a Willow Special Day

Willow provides uplifting, unforgettable and unique Special Days Out for young adults aged 16 to 40 across the UK who are living with a life-threatening or life-limiting illness.

Every year we aim to support more than 1,400 people, helping them share magical moments with their loved ones and create more precious memories.

Now in our 26th year, Willow has helped more than 22,500 seriously ill young adults to make magical memories with their families.

In 2024, Willow created…

335 Special Days Out: Day trips and overnight stays across the UK, planned around a key activity including a theme park or city trip.
415 Special Breaks: Long weekend and mid-week breaks, these can include family stays at wildlife lodges or staycations across the country.
27 Special Days at Home: Memory making activities delivered in the comfort of a beneficiary’s home. Tea parties or a family photoshoot are popular options.
480 Special Treats: Handpicked and tailored to the needs of our beneficiaries, often filled with luxurious pamper items and sensory toys.

Download our latest Highlights Report

Precious memories

The memories of a Special Day or Special Treat can last a lifetime. 99% came away with memories that will last forever.

Something to look forward to

99% of beneficiaries said that their Special Day gave them something to look forward to.

Removing hurdles

99% could not have afforded the experience otherwise.

Connecting with loved ones

97% felt they were given the opportunity to spend quality time with loved ones.

99% recommended!

All respondents to date have given Willow a 99% Net Promoter Score. This asks ‘How likely are you to recommend Willow to a friend or colleague?’.

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Together we can create a world where every seriously ill 16-40 year old can have the opportunity to spend quality time with friends and family and have a break from their illness.

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