Our mission
Willow’s mission
Willow’s mission is to improve the quality of life of young adults aged 16 to 40 with life-threatening illnesses through the provision of our services.
Every year thousands of 16-40 year olds in the UK are newly diagnosed with a life-threatening illness. When they should be enjoying the prime of life, they’re dealing with stress, isolation, medication and hospital appointments.
Willow believes that every moment should be precious. We’re dedicated to helping young adults take much needed time out from the reality of living with serious illness, creating magic moments with loved ones that become lasting memories.
How we are working to achieve this
No two Willow experiences are the same as each is tailored around the individual’s wishes. From Special Treats, our little boxes of joy, to fun-packed Special Days or quiet Special Breaks away from it all, we work with seriously ill young adults to build an experience that is exactly what they need.
In the toughest times, we help make a wish come true by creating life-affirming experiences that boost morale and bring friends and families together to create precious memories.
To understand the impact a Special Day can have, visit our impact page: